CONTENT: THE CORE OF ALL MARKETING
Great Content Helps You Engage With Your Audience
Great content gets people to engage with your business. It helps you keep the attention of your audience. This by itself help your business become memorable.
Content Adds Value To Your Audience
When you distribute value to your audience via content, you create goodwill. This means that you will be seen as having value and authority in your marketplace.
Content Communicates Business Culture
Since a culture is the business equivalent of a personality, it feels more authentic when you show that you’re funny, smart and trustworhty. Rather than saying, “I’m funny, smart and trustworthy.”
Communicate Passion, Skill & Boosts Clout.
When you love what your business does, it shows in the work you produce and the amount of time you dedicate to it. People trust your skill more when you speak about your experiences and share your feelings more. This will bring life to you brand.